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Call-to-action, commonly known as CTA, is one of the most important elements of a website. Want to learn more about CTA and its various types? Don't worry, Qnexi has prepared the explanation for you. Please come to see more!

What is a CTA?

When you are new to the world of marketing, you may often wonder, "What is a CTA, exactly?". According to Investopedia, call-to-action (CTA) is a marketing term used to describe the steps marketers expect from their customers. In short, a CTA is an image, text, or speech that inspires a customer or website visitor to take action. To read more articles, buy something, use the services provided, or subscribe to the blog newsletter from our website.

A CTA usually has a link to the visitor to the desired page. Placement on your website must also be clear so that your visitors can click on the link. Don't use colors that catch your visitors' attention or notice and make the text stand out.

Types of CTA

Reporting from Hubspot, here are the various types of CTAs that you need to know:

1. Lead Generation

A CTA is an important element that helps generate leads from your website. Report by Lead Squared, Leads is a marketing term used to describe a group of people or companies interested in what your company has to offer. They show this by entering details like email, mobile number, etc. Well, the type of CTA that is supposed to entice visitors to lead should be placed in a prominent place. For example, you can ask visitors to register for a website and become members.

In this case, make sure that the CTA is displayed, for example, when browsing a website or reading a blog. Display a pop-up banner at the edge of the page or use the word "register now." That way, visitors know that clicking on the link will take you to a landing page and sign up.

2. Filling out the form

After entering the landing page, your website visitors are asked to fill out a form and enter personal information (email, phone number, etc.). The use of words in this section is also important in determining whether you can get new clues.

"Subscribe" or "Submit" on the CTA button in the correct location. Use catchy language to encourage visitors to click buttons. Keep in mind that the button's color must be different from the background so that visitors can recognize where to click.

3. "Read more" button

CTA doesn't always have to generate leads to sign up or buy the product in the end. Another type of CTA is the Read More button which takes you to a blog post. To be sure, not all articles are fully displayed on the blog home page.

That's what the "Read more" button is for so that visitors can explore the article further, and the traffic statistics on that page also increase.

4. Product and service offerings

One of the uses of a website is to showcase your company's products and services. The following types of CTAs display this to website visitors: These usually look like a button with "buy now." Or "Register now!". The placement of this type of CTA needs to be clear, and the use of words also represents.


5. Social Sharing

The next type of CTA is social sharing, sharing articles and other content through social media. This CTA could be "Did you like this article? Share it with your friends!" This type of CTA is also automatically displayed when visitors want to copy text from a website's content. Use the Twitter, Instagram, Facebook, or WhatsApp logo so visitors can instantly choose where to share their content.

6. Lead Nurturing

The following types of CTAs are for users already leading but not making a purchase. This type of CTA usually requires other offers, such as B. "Sign up for a free trial!" This allows you to try it out first and then subscribe later.

This CTA should be placed strategically, especially on pages that potential leads visit frequently.

7. Complete the sale

Once the leads are collected, change the status to customer. This type of CTA is sales-driven, so try to be as clear as possible. Use attractive language so that visitors can immediately buy the products and services offered.

8. Event promotion

The next type of CTA is promoting a company-sponsored event. Whether it's an online event like a webinar or a face-to-face event, you'll want many people to attend the event. To view this CTA, you can place it on your login page, dashboard, and other places that your website visitors often see.

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